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Using the Gum template
Sunday, May 11th, 2008
There are 3 main parts to the gum template to be aware of.
1. Die Cut
These lines indicate where the design is to be cut to create the shape of the gum package.
2. Bleed
This dotted line indicates where to extend any images or colour you want to go right to the edge of your packaging design.
3. [...] -
Branding your gum
Sunday, May 11th, 2008
As we talk about branding your gum to the right audience, I want to get your feedback on what you think about how wrigley’s branded their new “5″ gum.
This gum was created to target teenagers. When I first saw this gum at a gas station. I thought it was targeted to an older sophisticated audience. [...]